01 / Brand & creative directionScammer University
2020–2021A college sweatshirt with a different message. I originated the concept, coordinated the creative work, and photographed the campaign.
Philbap / Selected work / Edition Three
Ideas are a start.
I make them
work.
Brand, photography, film, and software. I connect what people see with the work that makes it happen.
Explore the work
Selected work
Different forms.
The same curiosity.
A question becomes a brand. A moment becomes a photograph. A daily frustration becomes a product.
01 / Brand & creative direction
02 / Photography & filmPhilmstrips
An ongoing editPeople, places, and the details worth keeping. A personal photographic practice, with a growing archive of stills and motion.
03 / Software & operations
ChurchOS by TCO
Bringing the people, preparation, and follow-through of church life into a coherent product. My current work in product direction and workflow design.
01 / Scammer University
Wear the
question.
What if the college sweatshirt expressed how students actually felt about college?
From the published portfolio ↗
- My role
- Concept, creative coordination, campaign photography
- Context
- Collaborative work within The Creative Origin, 2020–2021
“School can be used as a stepping stool, but it is a result of the student and their determination to succeed.”From my original Scammer University concept notes
The problem
The concept began with a distinction: education can be valuable, but the promise of guaranteed success deserves scrutiny. I wanted to give students an alternative to ordinary bookstore apparel—something that spoke to that tension.
My contribution
I originated Scammer University and led its development within The Creative Origin. I brought the concept into team meetings, coordinated collection and launch planning, and photographed the campaign. The work was collaborative; creative contributions belong to the people who made them.
What we made
The surviving work includes apparel designs, mascot artwork, campaign photography, and plans for a second collection, SCMR.EXE. Meeting notes trace the practical decisions: Printful designs, local printing, pricing, models, and a proposed preorder.
Inside the working archive
The October 30, 2020 shoot itinerary puts me in the studio and lays out ideas for street interviews, behind-the-scenes footage, and model sessions. The December content calendar carries the same question into social posts and student feedback. They show the planning around the image.
What I take from it today
A brand takes more than a mark. Looking back at these notes, I see the work around it: bringing people together, asking for feedback, deciding what to make, and organizing the next step. Those are questions I still work on through software.
Contributors & source notes
Concept and campaign photography: Phil Baptiste Jr. Fox mascot redesign: Franko Cruz, TCO Contributor, adapted from a purchased source according to Phil’s account. The original purchase receipt remains unlocated; the artwork is not reproduced in this edition.
This account draws on Phil’s original concept notes, Creative Origin agendas from July and August 2020, collection-planning notes referencing February 2021, the October 2020 shoot itinerary, and the December 2020 social calendar. These notes document planning and reported activity; they do not establish completed launches, sales or shipment totals. Skylark is Satchel Hill’s separate brand and is not presented as Scammer University work.
Phil supplied the historical notes and contributor identifications. AI assisted the present-day archive organization and drafting of this website, including the retrospective framing. That assistance does not establish authorship of the historical work.
02 / Philmstrips / Photography & film
Pay attention.
Keep looking.
The camera has always been part of the practice. An early selection of photographs from my public portfolio, brought back into view.
The next edit
More places.
More ways to return.
Chicago. Stamford. New York. Richmond. D.C. New Orleans. San Diego. Philadelphia.
These are starting points for future collections of photographs and films. The wider Philmstrips archive is still being edited; the photographs above are an existing public selection.
Behind that work, the first Drive Fabric proof explored owner-controlled NOLA material: a catalog that stays visible while selected media depends on its source node being online. It remains an owner-hosted Lab experiment.
See the Drive Fabric Lab record ↗About this selection & its sources
These photographs and the opening New York night image appeared in Phil’s public WordPress portfolio. Descriptive captions are new to this edition; upload dates are not presented as capture dates. Web-sized copies are served here; the original public files remain linked. Film collections and the wider archive are in progress.
03 / Current work / September 2026
From making images
to making things work.
I’m bringing the same attention to people and context into software, creative work, and the systems that support both.
Product / In development
ChurchOS
I’m shaping the product and workflows around church life: preparing a service, sharing information, and following through afterward.
See ChurchOS at The Creative Origin ↗Studio / Creative practice
The work around the work.
Brand direction, visual storytelling, and the practical coordination that carries an idea into something people can use. TCO is the home for that collaborative practice.
Explore the TCO Studio ↗Lab / Working experiments
Keep the source close.
Drive Fabric connects my interest in photographs and films with a technical question: how can an archive remain useful when its media lives across different source nodes?
Explore the TCO Lab ↗
About Phil
Creative roots.
An operator’s instinct.
My background spans brand strategy, media, marketing operations, and revenue workflows. Today I bring that experience into product development: thinking about the audience, the experience, and what has to happen behind it.
This is my personal body of work. Selected projects were developed with The Creative Origin, the company context for that collaborative work, with individual contributions credited in context.
Start with people.
Understand the context and what gets lost between one person and the next.
Make it tangible.
A visual direction, a working page, a product someone can try.
Keep what we learn.
Preserve the decisions and credit the people who made the work.
Get in touch
Let’s make
something work.
Have a project in mind? Start a conversation.