Phil BaptisteLet’s connect ↗Phil Baptiste · Brand, product & systems
Selected work
An apparel brand questioning the promise that a university name guarantees success. Student frustration became a concept, a collection direction, and a collaborative creative project.
Software shaped around church life: the people preparing a service, the information they share, and the work that continues afterward. My current focus is bringing those connected activities into a coherent product.
Scammer University / The story
What if the college sweatshirt expressed how students actually felt about college?
“School can be used as a stepping stool, but it is a result of the student and their determination to succeed.”From my original Scammer University concept notes
The concept began with a distinction: education can be valuable, but the promise of guaranteed success deserves scrutiny. I wanted to give students an alternative to ordinary bookstore apparel—something that spoke to that tension.
I originated Scammer University and led its development within The Creative Origin. I brought the concept into team meetings, coordinated collection and launch planning, and photographed the campaign. The work was collaborative; creative contributions belong to the people who made them.
The surviving work includes apparel designs, mascot artwork, campaign photography, and plans for a second collection, SCMR.EXE. Meeting notes trace the practical decisions: Printful designs, local printing, pricing, models, and a proposed preorder.
A brand takes more than a mark. Looking back at these notes, I see the work around it: bringing people together, asking for feedback, deciding what to make, and organizing the next step. Those are questions I still work on through software.
Concept and campaign photography: Phil Baptiste Jr. Fox mascot redesign: Franko Cruz, TCO Contributor, adapted from a purchased source according to Phil’s account. The original purchase receipt remains unlocated; the artwork is not reproduced in this edition.
This account draws on Phil’s original concept notes, Creative Origin agendas from July and August 2020, and collection-planning notes referencing February 2021. These notes document planning and reported activity; they do not establish completed launches, sales or shipment totals. Skylark is Satchel Hill’s separate brand and is not presented as Scammer University work.
Phil supplied the historical notes and contributor identifications. AI assisted the present-day archive organization and drafting of this website, including the retrospective framing. That assistance does not establish authorship of the historical work.
How I work
Who is doing the work? What do they need? What gets lost between one person and the next?
A visual direction, a working page, a product someone can try. Give the idea something to answer to.
Preserve the decisions and credit the contributions so the next iteration starts with more than memory.
About Phil
My background spans brand strategy, media, marketing operations, and revenue workflows. Today I bring that experience into product development: thinking about the audience, the experience, and what has to happen behind it.
This is my personal body of work. Selected projects were developed with The Creative Origin, the company context for that collaborative work, with individual contributions credited in context.
Get in touch
Have a project in mind? Start a conversation.